The story
Choosing the right communication channels for your marketing campaigns is crucial to their effectiveness. It is even more important to know how to adapt your marketing materials according to your chosen communication channels.
Making a commercial for the local cinema in Horsens, Megascope, seemed like the right approach to appeal to the target group and create good brand awareness.
Think about it:
- When you're at the cinema, you have your phone in your pocket.
- You got your popcorn and soda and are sitting comfortably.
- You look at the big screen and wait for your movie to start.
What better conditions can you create for your target group of people to hear your message?
