Sukre Bageri, in Horsens, is a bakery best described by creativity and diversity. The discussions about this video started a few weeks before the actual shooting, in their store. The owner gave full control over the creative direction. Therefore, instead of trying to show every single product you could buy from the bakery, we decided to show the process of making one of the popular products.
The final product
The customer was satisfied with the result and the video has received great feedback from various parties long after delivery.